Integrate ads and optimize campaigns
Earn ad revenue in your game with Unified Auction, diverse formats, and advanced analytics. For UA campaigns, tools like Audience Pinpointer, Automated Bidding, and Report Builder offer unique insights, premium ad inventory, and self-service workflows.
Start monetizing your game
Unity Ads SDK
The Unity Ads SDK is designed to be lightweight while ensuring your game has the latest monetization features.
In-app purchase (IAP) integration
Set up the Unity Ads IAP integration, and start building an in-game economy that will generate sustained and diverse revenue.
The Unity Monetize dashboard helps you place, manage and analyze your game’s ads and IAP.
Make your game a source of revenue
Our monetization solutions are built around the easy integration of diverse ad formats and access to a global scale of advertising demand to support your business growth.
Drive the highest revenue with your in-game ads, whether the advertiser comes from Unity or one of over 60 other demand partners.
Diverse ad formats
Integrate different ad formats such as full screen rewarded videos, interstitials, banners and others into gameplay to boost CPM results.
Start acquiring users
The Unity Acquire dashboard is your go-to self-serve site to set up and modify your campaigns directly.
Audience Pinpointer makes sure you are paying the right price for each player through dynamic cost per-install (CPI) rates based on your optimization goals.
With an automated bidding strategy, you can maximize installs for your campaigns and optimize allocation throughout the day, allowing you to scale your game without exceeding your budget.
Find valuable users to grow your game
Our user acquisition (UA) solutions are made to maximize the reach of your ads by making you visible to the players most likely to help you achieve your campaign goals.
With 2.6 billion global devices reached and 23B ads served each month via Unity, our global scale can help you be seen and engage with audiences to achieve your campaign goals.
Unity has a variety of targeting tools that you can incorporate into your campaign. Get help focusing on your user base and converting them into valuable new players.
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.
“Since we went with Unity and their Unified Auction as one single source, we’ve experienced a 15% increase over baseline in engagement (sessions) and a 7% lift in retention.”
“Unity is fabulous. Super fast and easy to use. Overall, the performance is of superior quality. With Unity, we were able to expand our game into the most installed game in India.”
Frequently asked questions
Unity Ads solutions are trusted by thousands of game publishers and advertisers to reach billions of players each month. Customers around the world rely on Unity Ads to monetize their games and acquire new users. Read more about our customer success stories here.
The Unity Ads SDK is updated several times a year to add new features, fix bugs, or to address changes in the ad industry ecosystem. Get the latest Ads SDK here.
The average eCPM for Unity Ads depends on many factors such as platform, region, player demographics, and in-game placements. The biggest factor is the number of players engaging in your game. The ads monetization best practices guide provides advice on maximizing revenue through strategic implementation.
Publishers can now receive automated payouts for their Unity Ads earnings every month. View our step-by-step guide to configuring automated payouts for your organization.
Our machine learning algorithm will always work to find the best users for you. However, the two main factors that contribute to a successful ad campaign are using engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing campaigns.
A new bidding strategy for install campaigns, automated bidding allows you to scale your game without exceeding your budget as our system limits your spending. This bidding strategy is a new beta feature for iOS install campaigns, and you can view more details in our knowledge base.
Audience Pinpointer is a powerful UA tool that uses machine learning to help you find the players most likely to have value beyond the app install. Using dynamic pricing, it allows you to bid more for predicted high-value users and less for easy to find users. Read more about how it helps your return on ad spend (ROAS) and retention goals here.